NPnettoprofitPROFIT INTELLIGENCE
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WooCommerce Profit Intelligence

See the Real Profit
Behind Every Ad

Your ad platform reports 5× ROAS. Your bank account disagrees. NettoProfit shows true net profit per order, product, and campaign — after COGS, shipping, fees, and ad spend.

  • True net profit per campaign, ad set & individual ad — not vanity ROAS
  • Get alerted the moment an ad slips into the red, before the bleed compounds
  • Free Pixel Health Checker — fix tracking before you spend another dollar
See Live Demo
WooCommerce·HPOS compatible·14-day money-back
wp-admin / NettoProfit › Dashboard live
Revenue
$0
↑ 12.4%
Net Profit
$0
↑ 8.1%
Ad Spend
$0
↑ 22.0%
POAS
0.00×
→ flat
Net profit · last 30 days
NETREV
Campaign
Platform
Spend
POAS
Brand Search
Google
$640
2.4×
Retargeting · 14d
Meta
$820
1.9×
Winter Promo
TikTok
$540
0.9×
Summer Sale
Meta
$1,420
1.4×
Summer Sale is losing money
POAS 0.3× · –$47/day · pause?
Connects to the platforms you already run
WooCommerce
Meta Ads
Google Ads
TikTok Ads
Pinterest
Snapchat
WooCommerce
Meta Ads
Google Ads
TikTok Ads
Pinterest
Snapchat

What WooCommerce operators say.

+$2,400/mo
“We found a campaign that looked like 5× ROAS but was actually losing $47 a day. Paused it in NettoProfit and clawed back $2,400 a month.”
MK
Marcus K.
Fashion Store · $80K/mo
EMQ 4.1 → 8.7
“The pixel audit caught a broken TikTok Purchase event we didn't know about. Our EMQ went from 4.1 to 8.7 in a week.”
PS
Priya S.
Supplements · $240K/mo
POAS-first
“Finally I can tell my agency which ad sets to kill with data, not vibes. POAS is the only metric I look at now.”
JW
Jonas W.
Home goods · $1.2M/mo
The Profit Blind Spot

Your ROAS looks great.
Your profit doesn't.

Keep scrolling — watch a "winning" 5× campaign turn into a loss.

5.0×
ROAS
Looks profitable… on paper
Campaign P&L · Summer Sale
Revenue
from this campaign
$10,000
Cost of goods
52% of revenue
–$5,200
Shipping & fulfillment
pick, pack, postage
–$1,500
Payment & platform fees
Stripe, WooCommerce
–$800
Discounts & returns
9% return rate
–$900
Ad spend
what Meta charged you
–$2,000
Net profit
· · ·
Pro Features

Everything you need to run ads profitably.

Built for WooCommerce operators tired of guessing. Every feature maps to a dollar on your P&L.

True POAS, not vanity ROAS

Profit on ad spend per campaign, ad set, and individual ad — after COGS, shipping, processing and platform fees. The only number that tells you whether to scale or kill.

What Meta reports (ROAS)5.0×
What you actually keep (POAS)0.8×

Unprofitable-ad alerts

Get pinged the moment a campaign drops below 1.0× POAS. Pause before the bleed compounds.

AI Advisor

Pro + AI
› Pause Summer Sale on Meta, shift $40/day to Winter Promo on TikTok.

Per-product COGS

Variation-level cost of goods with bulk CSV import. Handles HPOS, subscriptions & variable products.

Pixel Health Checker

Scan Meta, Google, TikTok, Pinterest & Snap. EMQ, Consent Mode v2, duplicate events — one click.

One unified dashboard

Revenue, Net Profit, Orders, Avg Margin, Ad Spend, ROAS, POAS & COGS — updated continuously.

Try it yourself

What's your real POAS?

Drag the sliders to match your store. Watch your true profit-on-ad-spend update in real time.

$40,000
4.0×
45%
12%
6%
Implied ad spend$10,000/mo
1.48×
real POAS
Comfortably profitable
Net profit / mo
$4,800
Net margin
12.0%
Free · No account required

Is your pixel actually firing?

Meta says your ads are converting. But one broken pixel on checkout and you're optimizing against noise — and burning budget you'll never get back. Scan all five platforms in one click: duplicate events, missing EMQ, Consent Mode v2 gaps.

Read the guide →
0
OVERALL
Needs attention
3 issues found
1 critical · 2 warnings · scanned 2 min ago
82
Meta Pixel
EMQ 7.2 / 10 · 2 warnings
94
Google Ads / GTM
Consent Mode v2 ✓
38
TikTok Pixel
Purchase event not firing
71
Pinterest Tag
1 duplicate event
—
Snapchat Pixel
Not installed
Pricing

Start for free. Upgrade when you're profitable.

14-day money-back guarantee on Pro tiers. Cancel anytime.

2 months free
Free
Know your numbers.
$0forever
  • Core profit tracking
  • Up to 500 orders / mo
  • 1 ad platform
  • Pixel Health Checker
  • Community support
MOST POPULAR
Pro
Run every ad profitably.
$19/month
  • Unlimited orders
  • All ad platforms
  • Campaign + ad-set + ad-level POAS
  • Per-product COGS import
  • Unprofitable-ad alerts
  • CSV & PDF export
  • Priority support
Pro + AI
Let AI find the waste.
$29/month
  • Everything in Pro
  • AI Advisor — daily recommendations
  • Auto-detect creative fatigue
  • Forecast break-even spend
  • Predictive POAS alerts
  • White-glove onboarding

Questions, answered.

ROAS (return on ad spend) is revenue ÷ ad spend — a top-line number. POAS (profit on ad spend) is net profit ÷ ad spend, after COGS, shipping, fees, and platform charges. A campaign can show 5× ROAS and still lose money.
Yes. NettoProfit is fully compatible with WooCommerce's High-Performance Order Storage and handles variable products, subscriptions, and refunds correctly.
We test against the live endpoints of each ad platform — Meta Conversions API, Google Ads, TikTok Events, Pinterest Conversions, and Snapchat CAPI. EMQ and Consent Mode v2 checks match the platform's own diagnostic tools.
Yes — CSV import for per-product and per-variation COGS. We also support cost updates from suppliers via a simple API key.
You're not charged automatically. At the end of the trial, pick Free, Pro, or Pro + AI — or keep using Free forever.
No. NettoProfit stores all profit data in your own WordPress database. Ad platform APIs are called from your server with your credentials.

Stop guessing.
Start profiting.

Install in two minutes. See your real net profit per ad today — free, no credit card.

See Live DemoCalculate my POAS
14-day money-back HPOS compatible Your data stays in WordPress