See the Real Profit Behind Every Ad
NettoProfit shows true net profit per order, product, and campaign — after COGS, shipping, fees, and ad spend. Finally know which ads actually make money.
- Real net profit per campaign, ad set, and individual ad — not just ROAS
- Stop wasting budget on campaigns that look good but lose money
- Free Pixel Health Checker — fix tracking before you spend another dollar
Your ROAS Looks Great.
Your Profit Doesn't.
Most WooCommerce store owners optimize on vanity metrics. Here's what's actually happening:
Hidden Losses
You see 5x ROAS but have no idea if you're profitable after COGS, shipping, gateway fees, and real ad costs. Revenue isn't profit.
Broken Tracking
Your pixels are broken and you don't know it. You're optimizing on bad data — feeding wrong signals to ad algorithms that waste your budget.
Blind Scaling
You can't tell which campaigns to scale and which to kill. Without profit-per-ad data, every budget decision is a guess.
NettoProfit Gives You the Full Picture
Three pillars to transform how you understand your WooCommerce profitability.
Track Real Profit
See net profit per order, product, campaign, and ad after all real costs — COGS, shipping, payment fees, ad spend, and custom expenses.
Fix Your Tracking
Free Pixel Health Checker audits Meta, Google, TikTok, Pinterest & Snapchat pixels. Find broken events before they cost you.
Optimize with AI
Claude AI analyzes your profit data, explains anomalies with actionable steps, and generates high-converting ad copy instantly.
Up and Running in 3 Steps
No developer needed. No complex setup. Just install and see profit.
Install & Connect
Install the free plugin from WordPress.org. Connect your Google, Meta, or TikTok ad accounts in 2 minutes with API keys.
Set Your Costs
Enter product COGS inline or CSV import. Set payment gateway fee percentages. Add any custom recurring expenses.
See Real Profit
Your dashboard shows net profit per order, product, and ad — updated automatically every 6 hours with ad sync.
Every Metric That Matters
From high-level KPIs to individual ad profitability — drill down as deep as you need.
8 KPIs at a Glance
Revenue, Net Profit, Orders, Avg Margin, Ad Spend, ROAS, POAS, and COGS — all on one dashboard with period selection and P&L waterfall chart. Know exactly where every dollar goes.
- Period selector: Today, 7d, 30d, Last Month
- P&L waterfall: Revenue → COGS → Fees → Ad Spend → Profit
- 6-period multi-comparison with trend indicators
Campaign → Ad Set → Ad
Drill down from campaign to individual ad. See which ads actually profit and which bleed money. 6-period comparison with POAS color coding at every level.
- 11 metrics × 6 periods at every level
- Google, Meta, TikTok + manual sources
- Performance Max, Advantage+, Smart+ supported
Product Break‑Even Analysis
Know your break-even price, ad cost headroom, and CPA ceiling per product — before you spend a single dollar on ads. Never overspend on a product that can't support the ad cost.
- Break-even price, margin, ad headroom per SKU
- CSV bulk import for product costs
- Inline COGS editing in WooCommerce product screen
| Product | Price | COGS | Margin | Ad Headroom |
|---|---|---|---|---|
| Premium Hoodie | $59.99 | $18.50 | 69.2% | $32.49 |
| Wireless Earbuds | $34.99 | $22.00 | 37.1% | $8.99 |
| Phone Case | $14.99 | $8.50 | 43.3% | $2.49 |
Alerts & AI Insights
Get warned before you lose money with automated profit-threshold alerts. The PRO+AI tier adds Claude-powered anomaly explanations with concrete action steps.
- Kill/pause recommendations at ad level
- Email, admin notice, or Slack delivery
- AI ad copy generator — 3 variants per brief
Is Your Pixel Tracking Actually Working?
Before you spend another dollar on ads, know if your tracking is accurate. The Pixel Health Checker audits 5 platforms in one click.
Works With Your Ad Stack
Automatic sync every 6 hours. All major platforms supported.
Google Ads
incl. Performance Max
Meta Ads
incl. Advantage+ Shopping
TikTok Ads
incl. Smart+ Campaigns
Manual + UTM
Bing, Pinterest, any source
Start for free
Pixel Health Checker is always free. The Pro tier unlocks the full P&L system and ad integrations.
Free
free forever
- Pixel Health Checker (full access)
- Meta EMQ score per event
- Google + TikTok verification
- Event Coverage Matrix
- Fix recommendations
- – Full P&L Dashboard
- – Campaign → Ad Set → Ad
- – Ad API integrations
- – Smart Kill Alerts
Pro
per month · billed monthly
- Everything in Free
- Full P&L Dashboard
- Campaign → Ad Set → Ad hierarchy
- Google, Meta, TikTok API sync
- Multi-period comparison (6 periods)
- Smart Kill Alerts (campaign / ad set / ad)
- AI Advisor (Claude Sonnet)
- COGS + CSV import (unlimited)
- CSV / PDF export
- Email digest
What Store Owners Are Saying
"We discovered 3 Meta campaigns that showed 4x ROAS but were actually losing money after COGS and fees. Saved us $2,400/month in wasted spend."
"The free Pixel Health Checker found our TikTok pixel was only firing on 2 of 5 pages. We fixed it in 10 minutes and our attribution improved overnight."
"The AI advisor told me exactly why my revenue dropped — Google Brand CPC spiked 32% because a competitor started bidding on our terms. Saved hours of analysis."
Built for Security, Speed & Simplicity
We know what's stopping you. Here are the answers before you even ask.
Is my data safe?
AES-256-CBC encryption for all API keys. Data never leaves your server (except opt-in AI requests). All queries use $wpdb->prepare().
Will it slow my site?
Zero frontend impact. All processing is server-side. No external CDN dependencies. No scripts on your storefront.
Is setup hard?
2-minute install. CSV import for COGS. Ad accounts connected via simple API keys. No coding required.
Works with my setup?
Fully HPOS compatible. WC Blocks checkout supported. Tested with WooCommerce 9.4+ and WordPress 6.7+.
Frequently Asked Questions
Get in Touch
Have a question or want a demo? We'd love to hear from you.
Stop Guessing.
Start Profiting.
Join hundreds of WooCommerce store owners who finally know their real profit per campaign and ad.
Start Tracking Real Profit — Free