About NettoProfit

NettoProfit was built out of a simple frustration: WooCommerce store owners were scaling revenue while unknowingly shrinking profit. Ad dashboards showed ROAS. Revenue grew. But after paying for products, shipping, fees, and ads — there was nothing left.

We built NettoProfit to surface the number that actually matters: net profit. Per order. Per product. Per campaign. Per ad.

What We Believe

• Revenue is vanity, profit is sanity. Every feature we build serves the single goal of showing real net profit.
• Your data stays on your server. NettoProfit is a WordPress plugin — your order data never leaves your WooCommerce installation.
• Pixel health should be free for everyone. The Pixel Health Checker requires no account, no subscription, no tricks.
• Made in Serbia. Built by a small team with a big belief that profitable stores are better for everyone.

Tech Stack

NettoProfit is built on PHP 8.3, WordPress 6.5+, WooCommerce 9.4+, with Chart.js for visualizations, dompdf for PDF export, Freemius for licensing, and Claude Sonnet for AI features. No external CDN dependencies on the critical path.